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Fashion is the only one true informer, showing even small pieces from political to cultural movements of the history. Today, fashion continues to play its role, reflecting the reality and meeting the needs of consumers, and the main task of the designers was balancing on a tight fishing line between commerce and creativity. The extra step to the left or right can mean a complete failure of the whole collection, so the marketers who study social trends and customer needs, began to play a major role in the fashion industry. So in this article, I decided to find out, how the designers adjust their collections to current social movements and trends.


Two days before the most awaited collection of this season will be in stores all over the world. The joint collection of Balmain and H&M continues to be one of the most anticipated collaborations of this autumn. Kendall Jenner, Gigi Hadid, Jourdan Dunn, Hao Yun Ksiyang and Dudley O'Shaughnessy became the face of the collection. The author of the pictures – photographer Mario Sorrenti.


Today I would like to speak with you, how exactly the maxi length became the focus of romanticism and conservatism, and why it’s actually a very intellectual trend right now.


As you know from my post BACKSTAGE & PUBLIC CHOICE, I was cordially invited to attend the Frankfurt Style Award Gala this year, which took place on Saturday, September 5th, in Frankfurt Airport. This day Frankfurt Style Award Gala has transformed the Frankfurt Airport into international hotspot and became the highlight of the Fraport Fashion Weekend. The unique creations from 60 nominated fashion designers from all over the world were presented there. And the Gala Show became an official contest, where the finalists were announced and received their awards.


Many of you might hear about Berlin Fashion Week and about the German fashion in a whole, but, probably, not anyone may know about Frankfurt Style Award. Yes, on the one hand – Frankfurt is the heart of financial Europe, but in the other hand – it’s the place of birth of the brand new fashion.


This time I was cordially invited to the Frankfurt Style Award, an International Fashion Event in Frankfurt-am-Main. The Frankfurt Style Award is a good opportunity for young and talented designers to show their masterpieces to the world. Over 60 of the best applicants to the International Award have qualified for the Frankfurt Style Award Finale and they are looking forward to their big appearance in front of an international audience at the festive Gala, where all the guests will celebrate the debut of the next generation of international Fashion Creators and their ideas. Since 2008, this Contest has been blossoming into one of the most important international awards for Fashion & Design in the whole Europe.


As you may all know, trends are very impermanent – season by season, year by year. And, as I previously wrote on my article TRENDS AND TENDENCIES 2015 | 2016, I’ve tried to select and highlight several points, which will be forming new trend in the upcoming season. Designers regularly provide a number of new products that are on the eyes may scatter in different directions. So I’ve decided to choose for you a selection of 6 of the brightest trends collected from the Milan, Paris, London and New York catwalks. Although the fast fashion and the luxury fashion brands are starting to work with these trends for SS 2015, and it will continue into mainstream fashion through 2015 and into SS 2016. And today the season FW 2015-2016 is in focus.


Have you ever thought about where ends the line between fashion and tasteless? In a world, where is accepted to judge on appearance, one of the most common fears – look ridiculous, absurd or inappropriate. However, the fashion industry has actively offers such fun products, which are in demand, even if they cost a thousand pounds. Sleepers as kittens, clutches…


 Summer is the season for living full life, for parties and for love. And, as you may probably noticed, a huge amount of wedding ceremonies falls on this period. Also summer is a good time for small presents and gifts, for just to say a little thank-you to all people and friends, that surround you day by day. That’s why today I would like to speak with you about tiny gifts for those, who are close to us, and share with you some ideas.

BOHO: Style of the eternal feminine

Coachella is far behind now, but the summer is finally here. So why don't we add some more trendy Boho style in our summer looks? Because Boho mood – it is always a wonder and discovery, creativity and freedom, and, of course, the flight of fantasy. Boho has nothing in common with the clean lines and office dress codes. This most feminine style is intrinsically connected with open-minded and creative person who is independent of fashion and glamour, but looks very fashionable and well-dressed.