Is it a new trend or a pure make-up revolution? Recently, as you probably heard, Isamaya Ffrench (check her Instagram by the way, it’s amazing) became a new creative director of YSL Beauté, and the brand itself started a new chapter of its life. In 2016 YSL decided to challenge the conventions of eye make-up. These iconic colours in unprecedented vinyl formula help to dress the lashes for an extremely smooth effect, bending and bulky. So make the colour be your must. All these powerful shades offer an infinite number of possibilities – so you can easily switch them, change them, clash them or mix them all together.
Mascara Vinyl Couture has been created by the woman and for the woman, who dares to say “No!” to the traditional black comfort. It offers 9 colours, including 2 top coats sparkling and hypnotic. This unprecedented vinyl textured mascara curls, lengthens and boosts lashes with a perfectly smooth and glossy volume from the first brush stroke. With the sensuality of its 4 oils, it helps to protect the fiber structure of the eyelashes. Chosen for their nourishing and revitalizing properties, they help to strengthen the lashes, making them beautifully shiny from root to tip.
I was super impressed by this collection, so I’ve already ordered one of these amazing mascaras – I’m the fire (the gold one). And what are you up to? What’s your favourite colour?
Image courtesy of YSL