Fashion is the only one true informer, showing even small pieces from political to cultural movements of the history. Today fashion continues to play its role, reflecting the reality and meeting the needs of consumers, and the main task of the designers is balancing on a tight fishing line between commerce and creativity.
The extra step to the left or right can mean a complete failure of the whole collection, so the marketers who study social trends and customer needs, began to play a major role in the fashion industry. So in this article, I decided to find out, how the designers adjust their collections to current social movements and trends. And what is more important fashion or social trends?
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Conservatism is gone out of fashion when the designers found the courage not to think about the seriousness of its brand. Humour and unusual things, represented by Manish Arora, Meadham Kirchhoff, Ashish and Moschino became a breath of fresh air. Everything in life is very serious, and more often literally bad, that’s why a bag with Sponge Bob, shoes with Hello Kitty and an iPhone case as a Barbie mirror are absolutely necessary just to remind us one more time about our carefree childhood.
FASHION vs SOCIAL TRENDS
The food trend is not so obvious but a current must-have: bags with Chinese noodles, crossbody bags as cupcakes, ice cream shoes and chocolate dresses. The food has always been and will be the most accessible source of mental peace and joy.
In this fast fashion time, there can be no question of a slow transition from one reception to another, everything is literally on the run and it is not surprising that the style of racing is so organically fit into everyday life. We almost forgot how to sleep, how to enjoy the nature and how to dream. That’s because we always have no time. We have no time just to stop for a second and enjoy the life.
And here comes a trend for a sports fashion. Not just because sports things are comfortable and fashionable, they are really beautiful! And this tandem of “trendy + convenient” is an absolute fortune in clothes. Yes. Sneakers have made the same path as jeans, retrained from highly specialised into an everyday trend. As well as superfoods – from exotic became a familiar food.
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The whole thing shows that not the insiders create fashion but the society. And if tomorrow the female part of the world’s population will hit the trend of smoking back again, like in the ’60s in America, you can be sure that all the fashion houses quickly provide you with a choice of a variety of covers for cigarette packs.