Today I would like to speak with you about one trend, which has recently become outright popular — Slow fashion. Let’s first sort out the meaning of it. Slow fashion is an alternative to over-shopping, it is not your typical seasonal fashion trend, it is a movement that is steadily gaining momentum and is likely here to stay. Slow fashion is a creative and inclusive approach, inspired by the slow culture movements.
As long as we all live in the world of rapid consumption, fast food and disposable things, which become outdated before they appear any signs of wear, the fashion industry has long been defined by a single purpose — to produce and sell as much as possible. The modern fashion industry is not only a show, shopping centres and sales, but primarily a global mass production. It is unbelievable crazy speed, and the low prices are pushing society to excessive and often senseless consumption. Carefully looked closer to fashion trends, we can see that the most important proposals made by the designers in each of the next seasons, always override the previous season offers.
In contrast to the fast fashion, which is characterized by the short-term satisfaction of the money spent, there is a new wild trend — Slow Fashion, the movement in favour of a thoughtful, calm, measured consumption. Here you can see a great example of it — Meet The Designer Behind Yenna Label. As a response to rampant consumerism, the new philosophy is bringing together all tendencies sustainability, naturalness and ethics in the design of clothing. The slow means in this case that it takes time to create a quality product and its content, not only financially, but also the deeper values.
Not quantity, but quality, not relevance, but originality – these principles are promoted by adepts of slow fashion. It's very ordinary to know, where the product was made or from which materials, what principles guided by the creators. For example, slow fashion is a willingness to buy things produced on the territory of the country, supporting domestic producers. Of course, such clothes can be expensive, but it does not confuse consumers, aiming to "buy less, but with the mind".
But the most important commandment of slow fashion — do not contribute to overcapacity, do not buy a lot of things and do not throw every piece of clothing in the trash, since it is a voluntary "contributions" in the systematic pollution of the planet. Due to the absence of constant desire to buy, shopping in the format slow fashion turns from fast running at a leisurely walking. The desire to slow down, stop and think, to contemplate the nature and appeal to the true values is increasingly penetrated into today's life. Slow fashion movement returns us to the forgotten feeling that modern clothes — it's not just a trend; it can be filled with meaning, idea, sense of responsibility and the interconnectedness of all in the world.
And what do you think about this? Have you ever heard anything about Slow fashion?
